But if you try the special web app of Zinio for the iPhone, you can browse 21 titles of different magazines from Playboy, to Macworld, going through Esquire, ELLE, Popular Mechanics, and some other good ones, and all for Free. this is also possible to be seen on the iPod touch. I recommend you to browse the magazines on the 3G network or on WiFi.
I think that the iPhone will become a selling platform when it reaches the 3.0, and we will have to find this little apps that can bring the fun for free...