not quite the real hot summer in town yet (at the moment just 22 degrees), on may 26th at 10:30 pm we launched the camapgne for arena berlin.
fucking summer / scheiss sommer is their claim for the upcoming season for 2009. our operation includes a complete image and ci campagne - posters, online, social networks, adds and much more. check out and sign in for facebook and myspace or see the flickr foto collection.
this really nice industrial area, consisting mainly of old brick buildings and an awsome container ship in the water of the bypassing river spree, being used as chill-out pool, will present themselves with a great program.
since about a week berlin is (not quite) cobbled with the great theme posters. at certain sites they become fan items and get ragged of the wall.
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