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Platoon Cultural Development

Platoon Cultural Development

Platoon Cultural Development

Platoon Cultural Development

YOUNG-HAE CHANG HEAVY INDUSTRIES

SAT 14/02/2009
This can happen to everybody! Watch out! M0RNING 0F THE M0NG0L0IDS

The Korean duo YOUNG-HAE CHANG HEAVY INDUSTRIES creates new reading experiences through their web based artworks that combine text and jazz. Try out also SAMSUNG and CUNNILINGUS IN NORTH KOREA.

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ABOUT PLATOON

all social processes are determined by economic interests. attractiveness and consumability are expected and offered. everything is pleasant, entertaining, understandable, calculable and in conclusion: positive.

everything is 'attractive'.

this philosophy of service has infiltrated all areas of life. the resulting consumerism determines our thoughts, emotions and actions: our culture.

a shift in perception has occurred: illusion is becoming increasingly more beautiful and the reality uglier. reality is rejected and ignored. the illusion becomes a worldview.

'hyper-reality' arises.

within hyper-reality life is pleasant, comprehensible, entertaining and the risks are calculable: life is consumable.

and boring.

more and more people can't and won't submit to this illusion. life is not consumable. reality is on many levels the exact opposite: unpleasant, demanding, aggressive, incalculable, incomprehensible.

and interesting.

PLATOON does not ignore these ingredients of life but rather highlights them.

hyper-reality gets contrasted.

PLATOON poses questions, irritates, inspires thoughts and conveys reality.

PLATOON does not entertain. PLATOON communicates.

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